About Netrica

Netrica monitors online sales of competitors in the ecommerce market

1

Ecommerce KPIs

The Netrica ecommerce KPIs offer the most relevant information for managing a website's online marketing strategy.

2

Daily updates

Netrica automatically updates its data daily, using the digital behavior of internet users from the previous day

3

Data availability

Netrica uses an online subscription model.

You can output Netrica data into

1

API integration with the client's dashboards

2

Ad-hoc dashboards designed for the client

3

Standad, pre-defined dashboards

Characteristics

  • Multi-device data for single users: Netrica tracks multiple devices for a single internet user: desktops, tablets, phablets, smartphones, etc.
  • Web and Apps: Netrica tracks both users’ web browsing activity (through PC browsers and mobile handsets) and their app access activity through mobile devices.
  • Netrica has price lists and categories of products sold for both multi-category ecommerce sites and specialized ecommerce sites.
  • Users profiled: Netrica panelists are profiled in multiple dimensions (sociodemographic characteristics, lifestyles, product consumption, purchasing habits and exposure to mass media)
  • Daily data: Netrica reports data daily.

Key KPIs

Netrica collects the following data on online sites

01.

Traffic

Visits, unique users, page views, reach, access time, competitive overlap, visitor profiles, etc.

02.

Traffic origin

Details on traffic origin (organic vs. paid), main categories of traffic origin.

03.

Online shopping

% conversion to sales, number of orders.

04.

Products

Categories of products sold at each ecommerce site.

05.

Prices

Average prices per category of products sold.

06.

Channels

Contribution / attribution of communication channels to sales.

Origin of the data

Data from Netrica is generated by panelists from Netquest, the community of opinion-holders, whose basic characteristics are as follows:

  • Closed panel (panel registration only by invitation)
  • Panel with ISO 26362 certification, the specific certification for online panels
  • Panels with high participation rights and retention of panelists
  • Panelists profiled with more than 500 different variables
  • Panelists attended to via email, phone, Facebook and Twitter
  • Panelists can be contacted to perform ad-hoc studies
  • Strict compliance with all privacy requirements
  • Closed metering (meter installation only by invitation)
  • Random selection of panelists within each sampling
  • Tracking of multiple devices per single user
  • Ongoing verification of connection status and data transmission

Currently Netrica is available in the following countries, with the following volumes of active panelists:

  • Brazil: 9,000 panelists (15,000 devices)
  • Chile: 5,000 panelists (7,500 devices)
  • Spain: 10,000 panelists (15,000 devices)
  • México: 7,000 panelists (12,000 devices)

In May 2017, the service will expand to data from Argentina, Colombia and Portugal.

Data capturing done using Wakoopa technology via executable meters and via plugins on PC and via app on mobile.

The sample of panelists for Netrica in each country is adjusted according to ratios of sex, age, geographical area, social class and use of connected devices. With this, the best representation of the internet user population is obtained.

Versions

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Netrica Standard Version

  • Información fundamental de audiencia
  • Tráfico web
  • App

Netrica Ultimate version

  • Información detallada de audiencia, tráfico y ecommerce
  • Ratios de conversión , nº de pedidos, ventas, categorías de productos, precios por categoría, etc

Netrica Finance

  • Versión de Netrica Standard con desarrollos especiales para el sector de banca
  • Detección de tráfico externo vs tráfico de clientes de banca online
  • Segmentación de datos por Clientes (entidad principal)

Netrica API

  • Conexión directa de los KPIs de comportamiento online de usuarios con las herramientas de reporting de los clientes
FreeBasicPremiumUltimate
KPIsVisits
Pageviews
Bounce
Pages/visit
Duration/visit
Visits
Pageviews
Bounce
Pages/visit
Duration/visit
Unique users
Reach
Frequency
Duration/user
User competitive overlap
Visitor profile
Visits
Pageviews
Bounce
Pages/visit
Duration/visit
Unique users
Reach
Frequency
Duration/user
User competitive overlap
Visitor profile
Buyer profile
Conversion Rate
Orders
Avg Basket Price
Revenues
Visits
Pageviews
Bounce
Pages/visit
Duration/visit
Unique users
Reach
Frequency
Duration/user
User competitive overlap
Visitor profile
Buyer profile
Conversion Rate
Orders
Avg Basket Price
Revenues
Number of products in basket
Orders per product categories
Avg Price per product category
Total revenue per product category
RankingsEcommerce (top 50)
Category (top 10)
Subcategory (top 5)
Ecommerce (all players)
Category (all players)
Subcategory (all players)
Ecommerce (tall players)
Category (all players)
Subcategory (all players)
Ecommerce (all players)
Category (all players)
Subcategory (all players)
Device TypeDesktop & Mobile (joined)Desktop & Mobile (joined)
Only Desktop
Only Mobile
Desktop & Mobile (joined)
Only Desktop
Only Mobile
Desktop & Mobile (joined)
Only Desktop
Only Mobile
Web / AppWebWeb
App
Web
App
Web
App
Channel / Brand / PropertyChannelChannel
Brand
Property
Channel
Brand
Property
Channel
Brand
Property
Traffic sourceOrganic & paid (joined)Organic & paid (joined)
Only Organic
Only Paid
Organic & paid (joined)
Only Organic
Only Paid
Organic & paid (joined)
Only Organic
Only Paid
Profiling variablesTotal internet usersTotal internet users
By Gender
By Age
By Geographical region
By Social Class
Total internet users
By Gender
By Age
By Geographical region
By Social Class
Other profiling variables (declared)
Other profiling variables (behavioural)
Total internet users
By Gender
By Age
By Geographical region
By Social Class
Other profiling variables (declared)
Other profiling variables (behavioural)
Data periodMonthlyMonthlyMonthly
Weekly
Monthly
Weekly
Daily
Data availabilityFree in www.netrica.comAvailable under subscriptionAvailable under subscriptionAvailable under subscription

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