Online market Share
Continuously monitor the online market share of manufacturers globally and in each of the main retailers.
Measure product sales through 3rd Party sellers
Category penetration and frequency
Know the evolution of online sales of the products of a category, both in penetration and in purchase frequency
Discover the competing brands that are considered in the moment prior to buying online.
Analyze the conversions in the funnel of the products considered, added to the cart and purchased.
Find out the level of loyalty to each brand by buyers.
Online buyer profile
Identify the profile of online buyers for each of the brands.
Overlap between product categories
Access the most overlapping product categories in the same online shopping cart.
Discover the online behavior that precedes the purchase.