Netrica offers data on the most important indicators for an ecommerce site
What are our competition’s sales figures?
How have our competition’s sales grown in the latest period?
How many online sales come from desktop devices and how many come from mobile devices?
Are sales from the desktop channel and the mobile channel growing at the same pace?
What are the reasons for sales growth at a site? Is it due to variations in average basket prices or changes in the volume of orders?
Products and prices
Does the growth of the average basket price at a site have to do with the number of products listed there, or with the average price of the products listed?
Is our competition selling more products per order than we are
Is our competition selling more valuable products than we are?
What are the sales figures for multi-product sites with respect to our category of products?
What is the market distribution of a category of products between vertical specialist sites and more general sites?
Are increases in a competitor’s volume of orders due more to an increase in visits, or an improvement in the conversion rates?
In which stages of the sales funnel has our competition experienced improvements?
Is there any difference between the frequencies of access via desktop and mobile web?
What does the traffic to our competition’s online sales apps look like?
How many of our customers are also customers of our competition
Is our site becoming more exclusive or more general?
What is the overlap between our competition’s web traffic, mobile traffic and app traffic?
Are there competitors that are more “multi-channel” than we are
Are increases in visits to a site due to a greater recurrence of current customers, or are there new customers who access the site?
Sources of traffic
What are the sources of traffic for a website?
How much of the traffic is organic, and how much of it is paid for?
Into which channels has a website invested in a specific period?
Have these channels contributed significantly to sales?
What is the attribution of sales for each traffic source channel?
What is the profile of visitors to a website?
How has this changed over time?
What is the quality of the traffic to our site compared with that of our competition?
Have the campaigns that we have run resulted in traffic of higher or lesser quality?
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